We don’t exist in a vacuum. We may wish we were business machines, focused solely on our careers or ventures, but that is not the case. We live in the context of and contrast to our lives as human beings. That is what work/life balance is about. Some do it better than others. Richard Branson, for example is the master of work/life balance. The joy he has in what he does in business, feeds the time he spends and defends in his life outside of working, which stokes the passion for his work, etc. The dual (or multiple) nature of our existence means we have many ways to connect with our fellow human beings. While you may have chosen LinkedIn as “your” channel, it’s not your ONLY channel.
Your LinkedIn Presence
If you’ve chosen LinkedIn as your primary forum, you accept that it’s intended to be a serious platform. Long form is appropriate here, and depth is good. This is your chosen outlet; never forget that, even as you reach to others. Command the stage, and bring your expertise to the world. You don’t need to change anything here. Think of LinkedIn as the river, and Facebook and Twitter as tributaries. Open up your anecdotes and lessons to form lessons for others. Show how to apply your learning to others’ businesses. In short: shine. But how do you use other social media channels to drive traffic to your main stage?
Drive traffic with a great tweet
Twitter grab and go media. Make it easily shareable. Remember: This is not your forum, but rather a means to generate hype/interest, and feed your channel. Twitter readers are busy, and move quickly. Use the time wisely. Let this be how you remind them that your longer form content is worth slowing down for. If your LinkedIn presence is the blockbuster feature, think of Twitter as the movie poster that grabs the attention of the viewer. Put some pressure on your content, and create that diamond that people will share, retweet, and follow.
Drive traffic with a Facebook post
Tailor the message to the medium. On Facebook, be shorter. Pithier. Less formal. Facebook is a good opportunity for presenting compelling images; catch the eye, catch the attention. But remember: Mind your voice. You can be noticeable without being a sideshow. Stay consistent. In short, be true to yourself. This is not long form. Present your personal anecdote/story in Facebook to humanize the message. Then draw out parallel to the larger lesson or value proposition in LinkedIn. Your LinkedIn content is solid; just zoom out, but provide enough detail to draw the reader in. Think of it as the trailer for your blockbuster – distill your LinkedIn post to grab the essence, but don’t give it all away.
What you’ll end up with at the end is a more rounded readership, more opportunities, and a higher profile with your audience. You’ll be more fully fleshed out. Learn to zoom in and out on your content, to tailor the view to your audience. You may find that your readership – and your own perspective – is more diverse than you ever thought. Sure, it’s more work, but that’s the edge in a crowded market. Scrypter can help you get there by making that work easier to get done. Simple, intuitive UI. Consolidated workflow. Transparency across channels.
Congratulations. You’ve become a multidimensional player in your space, no matter what that space is.